

General Terms and Conditions (B2B) – Optenza
1. Scope
(1) These General Terms and Conditions apply to all contracts between Optenza, owner: Eckhard John, Rheinsberger Str. 9, 16798 Fürstenberg, Germany (hereinafter referred to as "Provider") and its customers.
(2) The services are exclusively directed at entrepreneurs within the meaning of Section 14 of the German Civil Code (BGB). By concluding the contract, the customer confirms that he is using the services in the course of his commercial or self-employed activity.
(3) Any differing terms and conditions of the customer shall not apply unless their validity is expressly agreed to in writing.
2. Subject matter of the contract
(1) The subject of the contract is the strategic analysis and consulting of online and e-commerce shops (e.g. Etsy).
(2) The services include in particular:
Analysis of shop structure and positioning
Review of product presentations and title structure
SEO and visibility analysis
Strategic recommendations for action
(3) The provider exclusively provides consulting services. No operational implementation takes place in the customer's shop.
3. Conclusion of the contract
(1) A contract is formed by individual acceptance of the offer via e-mail or written confirmation.
(2) The presentation of services on the website does not constitute a legally binding offer.
4. Remuneration and terms of payment
(1) The individually agreed prices apply.
(2) Payment is generally made in advance unless otherwise agreed in writing.
(3) Invoices are payable within 7 days without deduction.
(4) In accordance with Section 19 of the VAT Act, no VAT is charged (small business regulation).
5. Performance period
(1) The service shall commence after receipt of payment and provision of all necessary information by the customer.
(2) Delivery dates are non-binding unless they have been expressly agreed in writing to be binding.
6. Customer's duty to cooperate
(1) The customer undertakes to provide all information required for the analysis completely and truthfully.
(2) Delays resulting from incomplete information shall not be the responsibility of the supplier.
7. Liability
(1) The provider is liable only for intent and gross negligence.
(2) No specific economic success is owed.
(3) The advice provided constitutes a strategic recommendation. The implementation and its economic impact are the sole responsibility of the client.
8. Right of withdrawal
There is no right of withdrawal, as the services are exclusively aimed at entrepreneurs.
9. Confidentiality
(1) Both parties undertake to maintain confidentiality regarding all business information.
(2) The provider is entitled to use anonymized references unless the customer expressly objects.
10. Final Provisions
(1) German law shall apply.
(2) The place of jurisdiction is the registered office of the provider, provided the customer is a merchant.
(3) Should any provision be invalid, the validity of the remaining provisions shall remain unaffected.